Privacy Policy

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Your privacy is important to us at Kristen Flower. Please read through the following before providing us with any of your personal data. Your continued use of our website or any purchase of our products in our shop constitutes your acknowledgement and understanding of, and agreement with, our Terms and Conditions and this Privacy Policy.

Application

This Privacy Policy applies to personal data collected, used, disclosed (including transferred out of Singapore), and otherwise processed (collectively, "processed") by our website or any one of our stores. Such personal data will be processed in accordance with  local data protection legislations, its associated regulations and subsidiary legislation, and guidelines issued by the local data protection regulator. 

Personal Data

The types of personal data we collect from you includes:
 

  • your name;

  • mailing address(es);

  • billing address(es);

  • telephone number(s);

  • email address(es);

  • marketing preferences;

  • payment information and transaction details;

  • aggregated site statistics data;

  • any other information you choose to provide to us, or that we may collect about you through your interactions with our website.
     

We will indicate if the collection and provision of certain categories of personal data is mandatory. For any such categories, we may not be able to provide you with access to the certain features of our website or order any products if you do not provide us with the required information.  

Your personal data is collected when you:
 

  • register an account with our website;

  • request services from us such as subscribing to our newsletter for updates;

  • fill in any forms on our website;

  • submit a comment, question or feedback to us, or contact or correspond with us in any way; and

  • make purchases of goods or services through our website.
     

Your personal data will be used for the following purposes:
 

  • To facilitate your access to our website or (if applicable) the creation of your user account with our website;

  • To evaluate your website preferences and for the maintenance of the website;

  • To send you updates via email or telephone where appropriate;

  • To answer your queries, respond to your comments and feedback, or provide you with assistance in any other way;

  • To enable you to participate in and to receive information regarding our loyalty program (if applicable); 

  • To facilitate purchases of goods and services.

  • To identify the causes of problems arising at web servers and to resolve these problems;

  • To improve the contents of the website;

  • To customize the contents of the website and our emails to suit your individual interests or purposes and selectively display best-matched pages to you;

  • To utilize your browsing history on the website for demographic research; and

  • To obtain analytical data of web visitors and aggregated website visitation statistics which are anonymous in nature.
     

We do not sell or trade your personal data to external parties. However in order to provide the above services to you, we may share, including transfer out of Singapore, your personal data with the following entities:
 

  • Companies involved in running our website, getting your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies; 

  • Professional service providers, such as marketing agencies, advertising partners websites hosts and 3rd party platform providers, who help us to run our business; 

  • Companies approved by you, such as social media sites (if you choose to link your account to us); and 

  • Law enforcement and fraud prevention agencies or anybody required by law. 
     

We may also disclose or transfer personal data as otherwise permitted or required by law, including for compliance with regulations on anti-money laundering and countering the financing of terrorism.

In the event that our business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

Website Cookies

Some of the information that we collect will not personally identify you but will instead track your use of our website so that we can better understand how our website is used by end users and in turn enhance and improve your experience in using our website. This information can be obtained through the use of cookies. Cookies are a small data file transferred to your device that recognises and identifies your device and allows your device to 'remember' information from our website for future use. We may collect technical information from your web browser or mobile device or your use of our services through a web browser or mobile device, for example, location data and certain characteristics of, and performance data about your device, carrier/operating system including device and connection type and IP address. Unless you have elected to remain anonymous through your device and/or the web browser, the above mentioned information may be collected and used by us automatically through your use of our website. 

Additionally, we may share non-personally identifiable information with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address), to facilitate the display of targeted advertising.

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.
 

  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our website may not function properly.

  • To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on by visiting

  • To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.

  • If you are using your mobile device, check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.
     

Our websites do not respond to Do Not Track signals because we do not track our users over time and across third-party websites to provide targeted advertising. However, we believe that you should have a choice regarding interest-based ads served by our partners, which is why we outline the options available to you above.

Links to Third Parties

The website may contain links to other third party websites and microsites, whose privacy practices may differ from those of ours. If you submit personal data to any of those sites, your personal data is not subject to this Privacy Policy. We are not responsible for the security or privacy of any information collected of such websites and microsites. 

We encourage you to review the privacy policy of any website you visit. By clicking on or activating such links and leaving our website, we can no longer exercise control over any personal data which you give to any other entity after leaving our website. Any access to such other third party websites is therefore entirely at your own risk.

Security

We take reasonable precautions to protect your information and process it securely. Such measures include, but are not limited to passwords, firewalls, and other standardized industry practices. Where you have chosen a password to access our website, you are responsible for keeping your password confidential. Do not share your password with anyone. However, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer for unauthorized access or loss of any data provided to our website. Nevertheless, we strive to protect the security of your information, and are constantly reviewing and enhancing our information security measures. We may, but are not obliged to, post a notice on our website if a security breach occurs, or send an email to you at the email address you have provided to us in these circumstances

Transfer

The personal data you provide to us may be transferred to and stored with a cloud service provider with servers that are located in various jurisdictions. In addition, some of the entities to which your personal data may be disclosed or transferred under "Personal Data" above may be located outside your home jurisdiction. Some of these countries may not have the same or substantially similar privacy laws than those of your home jurisdiction. In those circumstances, we will ensure that recipients in those countries will provide you with a standard of protection that is at least comparable to the protection of your home jurisdiction. 

Amendments

We reserve the right to amend this Privacy Policy at any time. The Effective Date stated below indicates the last time this Privacy Policy was materially revised. Any changes we may make to this Privacy Policy in the future will be posted on our website. You are encouraged to review this page periodically to see any updates or changes to our Privacy Policy.